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GRAPHIC DESIGN GLOSSARY
 

GRAPHIC DESIGN GLOSSARY

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

A

Adobe Acrobat: Suite of applications to create and view PDF files.

Adobe Illustrator file format (.AI files): AI was developed by Adobe Systems for the Windows and Macintosh platforms. It is primarily vector-based although later versions, such as versions 6.0 and 7.0, support bitmap information.

Adobe Photo file format (PSD.files):The PSD file format (.psd files) is the native bitmap file format for Adobe Photoshop.

Achromatic: The non-colors: - black, white and gray.

Agate: A type size of 5 1/2 points. See also Agate Line.

Agate line: In newspaper classifieds, a measurement denoting 1/4-inch depth by one column width. There are 14 agate lines in one column inch.

Air: Large white areas in a design layout.

Airbrush: A compressed air tool that dispenses a fine mist of paint or ink. It is used in illustration and photo retouching.

Alley: The space between columns within a page. Not to be confused with the gutter, which is the combination of the inside margins of two facing pages.

Aliasing: The term is commonly applied to spatial aliasing, which manifests as visible pixelation - a blocky or jagged effect - especially with near horizontal or near vertical lines
of high contrast.

Alignment:
The position of type and or art materials as they are aligned on a horizontal or vertical line.

Alphabet length:
The measured length (in points) of the lowercase alphabet of a certain size and series of type.

Animated Gif:
The Graphic Interchange Format (.gif files), developed by CompuServe Inc., is a bitmap-based format designed for use on the World Wide Web. It is highly compressed to minimize file transfer time and supports images with 256 colors or fewer. The GIF format provides the ability to store multiple bitmaps in a file. When the multiple images are displayed in rapid succession, the file is called an animated .gif file.

Anchor Point: The point that remains stationary when you stretch, scale, mirror, or skew an object. Anchor points correspond to the eight handles that display when an object is selected.

Annual report: A booklet or book that describes the progress and accomplishments of an organization during a specific time period.

Anti-alias: The blending of pixel colors on the perimeter of hard-edged shapes, like type, to smooth undesirable edges (jaggies).

Anti-aliasing:
You can change the on-screen appearance of text by smoothing the font edges. Anti-aliasing fills jagged pixels with intermediate color or shades of gray to increase clarity. The effect is easier to view on large fonts or by zooming in on the text.

Arms:
Those elements of letters that branch out from the stem of a letter, such as: "K" and "Y".

Arrow keys: Direction keys that move or "nudge" selected objects in small increments. You can also use Arrow Keys to position the cursor when you type or edit text onscreen or in a dialog box.

Arrowhead:
A symbol shaped like an arrowhead that is used in an illustration to direct a leader line.

Art Director: The artist who is responsible for the overall look and conceptual development of a piece or package of pieces. The Art Director makes all creative decisions and recommendations.

Art lined envelope: An envelope that is lined with an extra fine paper; can be colored or patterned.

Art paper: A paper evenly coated with a fine clay compound, which creates a hard smooth surface on one or both sides.

Art work: Any material or image that is prepared for graphic reproduction.

Artwork:
All illustrated material, ornamentation, photos and charts, etc. that is prepared for reproduction.

Ascender: In typography, the parts of lowercase letters that rise above the x-height of the font, e.g. b, d, f, h, k, I, and t.

Aspect Ratio:
The ratio of the width of an image to its height (expressed mathematically as x:y). For example, the aspect ratio of an image that is 640 x 480 pixels is 4:3.

AutoCAD Drawing Database (.dwg files): are vector files used as a native format for AutoCAD drawings.

Alpha channel:
A special 8-bit grayscale channel that is used for saving a selection.


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