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STATIONERY DESIGN TIPS

Business Cards Business Card Design

Add value to your Business Cards and turn them into your Best Marketing Tool for your business.

Don't skimp.
Make sure your business card looks professional, that there are no spelling errors, it's up to date and properly printed on good quality paper. However good your inkjet printer, home-made cards look just like that and seldom fit the bill. If your business card screams "cheap", people will expect your services to be the same. Plumb for decent business cards and you'll attract better clients who are willing to pay a fair price for your services.

Make sure your name is clearly visible on your business cards.
Apart from making it easy for people to read, you can use your business card to double as a name tag at networking functions - a great way to get lots of mileage from your investment.

Have your business name and logo design on the business card The more unique and effective, the better.
Invest in having your logo design professionally designed. It will cost comparatively about 300$ and you can use it over and over again on everything from brochures and your web site to presentations and adverts.

Add a Slogan, Strapline, Positioning statement - add it to the front of your card.
Just one sentence (or partial sentence) telling people what you are about. Here's an example: Nike - Just Do It ! ( Nike Slogans )

Ensure all your details are on the business cards.
Where possible, include your name, title if relevant, phone, fax, email, web site and postal address. It's not necessary to include your home address on your business cards unless
you expect clients to come to your premises. Adding the words "by appointment only" or
"by appointment please" is appropriate if you consult from home but don't want people dropping in unexpectedly.

Be smart - use your business cards as a mini-brochure.

It costs very little extra to print on the back (in black if you want) - use this space to
highlight the biggest benefits of using your product or service, add a teaser (e.g. ask me
how I can help you double your bottom line in six months), list product lines or services
you offer, give some relevant tips or leave space for customised information (e.g. write down the colour of the paint they have chosen) or an appointment time. The more valuable you make this to them, the longer they will keep your card and the more they will refer back to it.

Use your business cards in smart ways to gain more business

Here are just some ideas on getting more mileage from your business card:

 · wear it as a nametag instead of the one handed to you at the door of a function
 · wear it as a nametag when you visit customers and suppliers if appropriate
 · give it out whenever the opportunity arises - if you want to be subtle, ask for someone else's card first, then return the    favour by presenting them with one of yours
 · give out more than one and inviting people to pass them on to others
 · where appropriate, leave some with a related business (and perhaps offering to do the same for them)
 · pin your business card on noticeboards, where appropriate
 · always, always have some with you.
 · Oh, and throw away those old ones in the bottom of your briefcase !
 · Checkout our Affordable & Effective Logo Design and Stationery Packages Click Here

LetterHeads Design Packages & Tips

For many businesses, a great letterhead package, with stunning business cards, is the most critical of marketing materials. Along with an effective logo, a letterhead package lends credibility and respectability to the business it represents. Want to make a great impression? Want to look like you’ve been in business for many years? Start with a convincing letterhead package and business cards.

Making a Good Impression
All the marketing materials you produce for your business should sell for you. That includes letters and business cards. Sometimes your business card is the only impression a potential customer has of your business before they contact you. A first rate business package, including your letterhead, business cards and envelopes, should make it easy for your prospect to understand what you do, the quality and value your business offers.

Cost
Looking for embossing, four color or foil on your letterhead package? These special treatments look beautiful and make a spectacular impression. If you’re looking to make a great impression, but you don’t have such deep pockets, there are many ways to trim costs back. Standard two color letterheads and business cards can be affordable and striking. Are you a start-up? We can make you look like a seasoned veteran. Are you seeking a new corporate image to match your success. When Marketing Impressions designs your new look, everyone will sit up and take notice.

Design
There are a countless ways to lay out your letterhead, envelopes and business cards. Want a look that is fresh and innovative? We can do it. Looking for a conservative corporate image with flair? We can do it. Is quirky and creative your style? We can do it. No matter what your look, consider an inventive approach to your business card. Two sided, fold over and mini-brochure business cards are both cost effective and stand out from the crowd.

Getting Started
Once we have submitted and you have accepted our estimate, we will begin the layout process. Marketing Impressions has a time-tested, tried and true secret method for determining your letterhead package style preferences. This means you won’t be dependent on imprecise descriptions of your vision. After all, our job is to take your vision from the abstract to the concrete, from an idea to reality. We know how to do this in such a way that we are sure to hit the mark and give you layout proofs you love.


Custom Envelopes

Envelopes
Commercial business envelopes come in several standard sizes and are normally expressed by a number such as #9 or #10. See the chart below for a list of the most common sizes. Most business envelopes are manufactured using 16 lb. to 40 lb. paper stock. Personal envelopes are also available in a wide variety of sizes and colors.

Commercial Envelope Measurements
Commercial business envelopes sizes are often referenced by a number such as #9 or #10. The chart below includes all of the most common types used by printers today.

Size Width x Length
    #6 1/4 3 1/2" x 6"
    #6 3/4 3 5/8 x 6 1/2"
    #7 3 3/4" x 6 3/4"
    #7 3/4 3 7/8" x 7 1/2"
    #8 5/8 3 5/8" x 8 5/8"
    #9 3 7/8" x 8 7/8"
    #10 4 1/8" x 9 1/2"
    #11 4 1/2" x 10 3/8"
    #12 4 3/4" x 11"
    #14 5" x 11 1/2"

Substance Weights for Envelopes

    16 lb. Used for overseas air mail envelopes.
    20 lb. Used for commercial envelopes where strength and opacity is not a factor.
    24 lb. Used for most open side official and commercial envelopes.
    28 lb. Used for most open and catalog envelopes and large (i.e. 11, 12 and 14) size commercial envelopes.
    32 lb. Used for heavy duty envelopes and clasp envelopes.
    40 lb. Used for large envelopes, heavy duty envelopes or envelopes used for storage and frequent reference.

Envelope Types
Commercial - Commercial envelopes are normally used for letterhead, invoices, statements, direct marketing mailings, and reply mail. Come in cartons of 2500-5000.

Booklet - Booklet envelopes (open-sided envelopes) are often used to mail annual reports, brochures, sales literature and small documents. These types of envelopes are normally used in high volume because they can be automatically inserted. Come in cartons of 500-1000.

Catalog - Catalog envelopes are used to mail catalogs, large booklets and other high weight articles. Catalog envelopes (open-ended envelopes) do not have the machine insert option. They are often hand packed. These type of envelopes often include a metal clasp. Come in cartons of 500-1000.

Invitation - Often used in formal occasions. These types of envelopes are characterized by their pointed flaps and enclosures. They can come with or without an embossed (raised) border panel. Come in cartons of 2500-5000.

A Size - Announcements, small booklets, brochures, less formal invitations, and promotional pieces. These envelopes have a square flap and come in a wide range of finishes and colors. What happens most often is enclosures are produced custom to fit within the envelope. For this reason they do not have raised panels. Come in cartons of 1000-2500.

Shipping/Packaging - These types of envelopes are typically used for, guess what, shipping items.
These are the types that most envelope companies will offer: Paperboard, Tyvek, Corrugated, Bubble, and Plastic.


Corporate Stationery Design

1 Double check contact details

If there is a typing error anywhere on your stationery design, you really don't want it in your phone number or
address. Triple check the contact details and then triple check them again.

2 Print business card names in one colour
Names and individual contact information on business cards should be in one spot colour (or black of using full colour printing). This makes it much cheaper to change when the company changes staff and need new business cards

3 Avoid unusual stylish dimensions and shapes
Printers are designed for standard sizes of paper. Envelopes are designed for standard sizes of paper. Wallets are designed for standard sizes of business card. Filing cabinets are designed for standard sizes of paper. Need we go on?

4 Print it all together in one go
Arrange for all of your stationery to be printed at the same time. Use the same colours throughout and spend much less than if you produce it piecemeal. Also, your colours will match from one piece of stationery to another.

5 Invest in good quality paper / card
For a comparatively small increase in cost, corporate stationery can really stand out if it is produced on good quality paper which will look and feel superior to the standard photocopier paper.

6 But Specify laser safe stock
If corporate stationery is going to be used in a laser copier then make sure that the paper used is suitable for this purpose. Not all of the high quality papers are suitable for laser printing.

7 More is less
If unsure of how much stationery is needed, make estimates higher rather than lower. Once a print job is set up the unit cost is relatively cheap. It can be expensive to rerun a print job at a later date because you run out of stationery.

8 Cater to faxing
If you are planning to use letterheads for fax purposes then reserve a space to print 'Fax Transmission' and other fax details near the top.

9 Leave plenty of room for references
If letterheads include space for recipients' references, plenty of room should be made available for the purpose. Some company references can be fairly lengthy.

10 Design to Template
If the stationery is going to used with letter or fax templates included in a Wordprocessor (such as those included with Microsoft Word) then the design should fit the templates. Research this first since it could save you time and money in the future.

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